A Brand is the most valuable real estate in the world - a corner of the consumers mind.

Great brands are much more than a slogan, a logo, a campaign or a product. For a consumer, a great brand is the promise to always deliver value for money. It represents an image that is unique, timeless and that consumers identify with. 
What do the Awards Recognize? 
The Asia Pacific Super Excellent Brand Award, aim to recognize the great brands that have created a name for themselves in the global market and have formed a unique connection with their consumers. 
The awards are looking to recognize the brands that:
  • Have created a unique connection with the consumer and have inspired brand loyalty 
  • Promise the value consumers want and consistently deliver on that promise 
  • Have evolved over time to cater to changing consumer tastes and yet have retained their unique brand identity 
 
Nomination Process:
  • Any brand can be nominate for the awards. 
  • The organizing committee may select companies, brands to be considered for the awards competition. 
  • The decision of the judge's panel (Global Branding Council) will be final. 
 
Nomination Details 
A company or brand can compete in different award categories.
  • Asia Pacific Super Excellent Brand – Product Excellence Award
  • Asia Pacific Super Excellent Brand – Service Excellence Award
  • Asia Pacific Super Excellent Brand – Leadership Excellence Award
  • Asia Pacific Super Excellent Brand – Elite Award


For each nomination, please send us information that supports the nomination like profiles, product reports, organizational reports, industry recommendations, programs, etc. 

The supporting materials can be submitted in printed format, soft copies, etc. 

The copies of original documents are welcome, but these copies will not be returned after the nomination process. 
 
Who Can Nominate?

Nomination for the awards can be submitted by any individual or organization based in the Asia Pacific region. 

An individual can submit any number of companies / brands to be considered for the awards competition.

Nominations will also be accepted from consultant / PR organizations.  
 
Selection and Winners Recognition

The award winners will be decided through a process of nomination and evaluation by the judge's panel (Global Branding Council) 

Members of the judging team (Global Branding Council) will be comprised of international and regional industry experts and leaders. 

The results will be published in a souvenir magazine immediately after the event which may include articles and advertising. 

All parties with an interest in the awards will be invited to the pre-award press conference or will be informed by fax or e-mail. Here they will be able to assess and comment upon the underlying principles and integrity of the awards. 
Confidentiality

The organizing committee assures confidentiality for all documents submitted. 

Deadline for submitting Nominations
Nominations are open until July 31, 2008
All supporting materials should be couriered to 
The Secretariat Office:

(Malaysia)
22-2,Jalan Kuchai Maju 8, 
Off Jalan Kuchai Lama, 
58200 Kuala Lumpur, Malaysia.

(Australia)
4/29 Mernda ave,
3163 Carnegie,
Victoria Melbourne, Australia.

(China)
Unit 919, Tomson International Trade Building,
No.1, Jl Long Road, Wai Gao Qiao TTZ,
200131 Shanghai, China.
上海市外高桥保税区基隆路1号919室 邮编: 200131

(Indonesia)
Jl, Camar Elok 1 No21,
Pantai Indah Kapuk,
Jarkata Utara, Indonesia.

(Korea)
162-2(G-201), Chunui-Dong,
Wonmi-Gu, Bucheon-City,
Gyeonggi-Do, Korea.

(Vietnam)
37/1 C18 Street, K300,
Ward 12, Tan Binh District,
HCMC, Vietnam.