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Asia Pacific Super Excellent Brand Award aims to inspire and stimulate perseverance, value innovation and excellence in the highly competitive business environment both locally and globally. This International Award also strives to provide recognition for the achievements of outstanding companies to reinforce the brand image in the market space. Only the selected companies that have met the basic criteria of Asia Pacific Super Excellent Brand Award will be paid a visit by the organizing committee officers before their submissions and profile are presented to the Global Branding Council, an independent council comprising of leading experts in various industries to finalize the award winners to ensure the high integrity and quality of the Award winners. The Super Excellent Brand awards will be promoting throughout the year, combining multimedia activity with extensive PR campaigns to heighten awareness of the logo among the business community like grand exhibition. MESSAGE FROM PRESIDENT Prof. Dr. Denver Tan Hon.Ph.D. Hon.F.AEA Hon.F.AIMS (US) Today, when we talk of Samsung, Nokia, Brad Pitt, Jackie Chan. Harvard, or IBM, we not only talk about products, people or organizations, we talk about brand names. BRAND is one of the most important marketing tools in an industry today. Brand can be anything a product, a person, an institute or anything that promises quality, credibility, and is globally acceptable. If the old marketing mantra was," Nothing happens until somebody sells something", the new philosophy could be" Nothing happens until somebody brands something." A brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. In short, a brand offers the customer a guarantee and then delivers on it. You might infer, then, that if you build a powerful brand, you will in turn be able to create a powerful marketing program. However, if you can't convince customers that your product is worthy of purchasing, no amount of advertising dollars, fancy packaging or public relations will help you achieve your sales goals. Therefore, successful branding programs begin with superior products and services, backed by excellent customer service that permeates an entire organization. The “Asia Pacific Super Excellent Brand” is presented annually by Asia Entrepreneur Alliance Worldwide (AEAW), a non for profit business organization with members comprising of CEO from Asia Pacific countries. With the help from the Global Branding Council, an independent council of leading experts in their fields of expertise encompassing manufacturing, marketing, communications, financial services, consumer retailing, property development and information technology; we identifies and pays tribute to the companies that have achieved excellence performance and the conformity of products and services, assurance of quality, safety, reliability of products and manufacturing processes . Today we have offices in most of the main cities in Asia Pacific countries. Every year we recognize more than 300 brands. The Recipients will be presented with a Super Excellent Brand Trophy of excellent in the annual award presentation ceremony The Recipients will be listed in the illustrious “Asia Pacific Super Excellent Brand Book of Records” and the opportunity to use the “Asia Pacific Super Excellent Brand” accreditation in a brand marketing communications. The Book of Records will also be the official publication for AEA Worldwide and the next AEA- International CEOs Summit which is scheduled to be held in China in June 2007. It is a tremendous opportunity to promote the products or services to the worldwide audience. We believe that the “Asia Pacific Super Excellent Brand” status strengthens a brand's position, adds prestige and sets the brand apart from its competitors. We would like to express our sincere thanks to YB Dato’ Dr Ng Yen Yen , Deputy Minister of Finance Malaysia , YB Dato’ Mah Siew Keong, Deputy Minister of Agriculture & Agro-Based Industry Malaysia, all the VP & GBC from all over the region. Lastly, we congratule to all the recipients for your outstanding achievement, excellent services and quality products. And together WE DELIVER THE BEST. Thank You. 主席的话陈宥池教授/博士亚洲企业家联盟总会长国际品牌促进理事会主席一成功的公司，无论是上市企业或家庭式经营公司，提供顾客最好的服务和产品是“生存”下来的必备条件。而隨著时代与社會越來越進步，以及人人所知的地球村，环球化效應下，如何強化公司管理技術、提高員工工作效率、降低營運及生產成本，增加生產力，以及提昇服務或產品品質，也已經是“一定要有”的“生存”因素。除了以上各種必須條件之外，近年来，更多的管理层已开始意识到在工厂，现金等有形资产外，拥有活力四射的品牌才是公司全球化竞争下最重要的资产；也是增進公司利潤的康庄大道。 “亞太超級卓越品牌”是由亞洲企業家聯盟所推動的一項国际品牌认证活動，目的是協助企業創造品牌、打造品牌，讓企業的服務／產品成為國際上人人皆知的优质服務／產品。随着“亞太超級卓越品牌” 认证活動的展开，我们獲得热烈的回響；亞洲企業家聯盟在集思广益下，成功邀请包括學術界人士、成功品牌经营者、专业品牌管理顧問和專業的高层經理组织“国际品牌促进理事会”；设定系列专业品牌標準：在1.產品質量；2.客戶滿意；3.公司的品牌管理能力；4.市場競爭力；多方面探讨，以确保超級卓越品牌的品质。只要任何企業品牌符合此標準，該企業的服務／產品就可申请獲得認證。 “我們的目標很簡單，第一是协助企业建立品牌，第二，就是协助消費者更有信心的去选择及使用高品质的产品与服务。因为凡是獲得‘亞太超級卓越品牌’的公司产品或服务，是在专业的第三方机构认证下，被评为有質量，有保證的服務／產品。” 今天有许多不同形式的認證，企业品牌可视不同阶段与时期的发展需要，来选择参与；重点是必须与其品牌发展与价值相符合。 “亞太超級卓越品牌”有强大的国际联系網絡、有效的国际化推廣方式；最重要的是，拥有专业全面性的品牌審核标准与团队。对建立一个活力四射的品牌显得更有力量。”这是目前在整个市场上独一无二的。獲奖的企業品牌，將受推荐成為亞洲企業家聯盟的榮譽會員，同時也将受邀出席年度亞洲企業家聯盟－國際企業CEO高峰会与品牌論壇。(2007年-10/6-13/6在中国河北省唐山市举办) 我要祝贺所有荣获“2006/07年亞太超級卓越品牌”的企业品牌，也要感激所有的国际品牌促进理事会成员，特别也要感谢尊贵的马来西亚财政部拿督黄燕燕副部长的贵宾献辞；尊贵的马来西亚农业部拿督马袖强副部长出席为“2006/07年亞太超級卓越品牌”任颁奖贵宾，推动与鼓励企业品牌发展活动。我们衷心感谢所有的贵宾，参与的企业品牌，也希望来年有更多企业品牌的参与，共同为一个更优质的生活而努力。谢谢。

Asia Pacific Super Excellent Brand Award aims to inspire and stimulate perseverance, value innovation and excellence in the highly competitive business environment both locally and globally. This International Award also strives to provide recognition for the achievements of outstanding companies to reinforce the brand image in the market space.

Only the selected companies that have met the basic criteria of Asia Pacific Super Excellent Brand Award will be paid a visit by the organizing committee officers before their submissions and profile are presented to the Global Branding Council, an independent council comprising of leading experts in various industries to finalize the award winners to ensure the high integrity and quality of the Award winners.

The Super Excellent Brand awards will be promoting throughout the year, combining multimedia activity with extensive PR campaigns to heighten awareness of the logo among the business community like grand exhibition.

MESSAGE FROM PRESIDENT
Prof. Dr. Denver Tan
Hon.Ph.D. Hon.F.AEA
Hon.F.AIMS (US)

Today, when we talk of Samsung, Nokia, Brad Pitt, Jackie Chan. Harvard, or IBM, we not only talk about products, people or organizations, we talk about brand names. BRAND is one of the most important marketing tools in an industry today. Brand can be anything a product, a person, an institute or anything that promises quality, credibility, and is globally acceptable.

If the old marketing mantra was," Nothing happens until somebody sells something", the new philosophy could be" Nothing happens until somebody brands something."

A brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. In short, a brand offers the customer a guarantee and then delivers on it.

You might infer, then, that if you build a powerful brand, you will in turn be able to create a powerful marketing program. However, if you can't convince customers that your product is worthy of purchasing, no amount of advertising dollars, fancy packaging or public relations will help you achieve your sales goals. Therefore, successful branding programs begin with superior products and services, backed by excellent customer service that permeates an entire organization.

The “Asia Pacific Super Excellent Brand” is presented annually by Asia Entrepreneur Alliance Worldwide (AEAW), a non for profit business organization with members comprising of CEO from Asia Pacific countries.

With the help from the Global Branding Council, an independent council of leading experts in their fields of expertise encompassing manufacturing, marketing, communications, financial services, consumer retailing, property development and information technology; we identifies and pays tribute to the companies that have achieved excellence performance and the conformity of products and services, assurance of quality, safety, reliability of products and manufacturing processes .

Today we have offices in most of the main cities in Asia Pacific countries. Every year we recognize more than 300 brands. The Recipients will be presented with a Super Excellent Brand Trophy of excellent in the annual award presentation ceremony

The Recipients will be listed in the illustrious “Asia Pacific Super Excellent Brand Book of Records” and the opportunity to use the “Asia Pacific Super Excellent Brand” accreditation in a brand marketing communications. The Book of Records will also be the official publication for AEA Worldwide and the next AEA- International CEOs Summit which is scheduled to be held in China in June 2007. It is a tremendous opportunity to promote the products or services to the worldwide audience.

We believe that the “Asia Pacific Super Excellent Brand” status strengthens a brand's position, adds prestige and sets the brand apart from its competitors.

We would like to express our sincere thanks to YB Dato’ Dr Ng Yen Yen , Deputy Minister of Finance Malaysia , YB Dato’ Mah Siew Keong, Deputy Minister of Agriculture & Agro-Based Industry Malaysia, all the VP & GBC from all over the region.

Lastly, we congratule to all the recipients for your outstanding achievement, excellent services and quality products. And together WE DELIVER THE BEST.

Thank You.

主席的话

陈宥池教授/博士
亚洲企业家联盟总会长
国际品牌促进理事会主席

一成功的公司，无论是上市企业或家庭式经营公司，
提供顾客最好的服务和产品是“生存”下来的必备条件。

而隨著时代与社會越來越進步，以及人人所知的地球村，环球化效應下，如何強化公司管理技術、提高員工工作效率、降低營運及生產成本，增加生產力，以及提昇服務或產品品質，也已經是“一定要有”的“生存”因素。

除了以上各種必須條件之外，近年来，更多的管理层已开始意识到在工厂，现金等有形资产外，拥有活力四射的品牌才是公司全球化竞争下最重要的资产；也是增進公司利潤的康庄大道。

“亞太超級卓越品牌”是由亞洲企業家聯盟所推動的一項国际品牌认证活動，目的是協助企業創造品牌、打造品牌，讓企業的服務／產品成為國際上人人皆知的优质服務／產品。

随着“亞太超級卓越品牌” 认证活動的展开，我们獲得热烈的回響；亞洲企業家聯盟在集思广益下，成功邀请包括學術界人士、成功品牌经营者、专业品牌管理顧問和專業的高层經理组织“国际品牌促进理事会”；设定系列专业品牌標準：在1.產品質量；2.客戶滿意；3.公司的品牌管理能力；4.市場競爭力；多方面探讨，以确保超級卓越品牌的品质。只要任何企業品牌符合此標準，該企業的服務／產品就可申请獲得認證。

“我們的目標很簡單，第一是协助企业建立品牌，第二，就是协助消費者更有信心的去选择及使用高品质的产品与服务。因为凡是獲得‘亞太超級卓越品牌’的公司产品或服务，是在专业的第三方机构认证下，被评为有質量，有保證的服務／產品。”

今天有许多不同形式的認證，企业品牌可视不同阶段与时期的发展需要，来选择参与；重点是必须与其品牌发展与价值相符合。 “亞太超級卓越品牌”有强大的国际联系網絡、有效的国际化推廣方式；最重要的是，拥有专业全面性的品牌審核标准与团队。对建立一个活力四射的品牌显得更有力量。”这是目前在整个市场上独一无二的。

獲奖的企業品牌，將受推荐成為亞洲企業家聯盟的榮譽會員，同時也将受邀出席年度亞洲企業家聯盟－國際企業CEO高峰会与品牌論壇。(2007年-10/6-13/6在中国河北省唐山市举办)

我要祝贺所有荣获“2006/07年亞太超級卓越品牌”的企业品牌，也要感激所有的国际品牌促进理事会成员，特别也要感谢尊贵的马来西亚财政部拿督黄燕燕副部长的贵宾献辞；尊贵的马来西亚农业部拿督马袖强副部长出席为“2006/07年亞太超級卓越品牌”任颁奖贵宾，推动与鼓励企业品牌发展活动。

我们衷心感谢所有的贵宾，参与的企业品牌，也希望来年有更多企业品牌的参与，共同为一个更优质的生活而努力。谢谢。