《环球CEO》创刊号于2007年11月出版，以提供企业家最新全方位商业资讯为目标，是目前市场上惟一一本以亚太区为核心竞争力的高端商业杂志。《环球CEO》为亚太区华商精英提供最新的区域内，甚至是全球的商业资讯，以他们最为熟悉的语言文字把他们想要了解的商业情报一一呈现在眼前。
Message From The President
Globalisation is now the topic of talk in the whole world. Many things seem to grow or change rapidly under globalisation. Experiences which were successful in the past are no longer useful nowadays. More innovations and changes are needed to keep abreast of the latest developments day by day. A younger CEO is now not uncommon as the accumulation of experience and training may not be necessary to achieve success in this new age of globalisation.
Today’s CEO should become a global CEO and not to be restricted to a certain country. This is to follow the latest trend of the times and not to lag behind our competitors. To become a global CEO, the very first thing is to have an international outlook. This is important to expand the business and enhance the status globally. To do this we must have vision and gather global information in an effort to take the first step for the required globalisation.
The second thing is to have an open-minded attitude to listen to, think about and accept new ideas. We must be brave enough to face the challenge that lies ahead.
The publication of “Global CEO” is aimed at providing the latest information globally. The contents include the success stories of many global entrepreneurs, new management strategies and ideas as well as the latest development projects in various parts of the world. You can learn and get more business opportunities by referring to this new publication.
A Brief Introduction Of “Global CEO”
“Global CEO” is a newly published magazine on commercial information and leisure living for this new age of globalization.
It is a Chinese-English bilingual quarterly magazine with new editorial and innovative directions. It is published for circulation in the Asia Pacific regions for entrepreneurs, people in the management and executive levels, professionals and other distinguished figures in the society. They are mainly in the middle and high income groups aged between 25 and 50, well educated and enjoy the fashionable and stylish ways of living.
The magazine emphasizes on commercial information and activities with special write-ups and exclusive interviews with successful businessmen and newly emerged entrepreneurs. Their practical experience in climbing the ladder of success, the brand stories and a host of other useful information are also the main focuses of the magazine.
Leisure and recreative activities are also an integral part of the magazine. These include sports, food, tourism, living skills and other topics of great interest.
社长的话
如今，全世界都在讨论环球化，环球化让我们看到了所有的事物都在快速地成长和转变。过去许多的成功经验到了现今已不再是万灵丹，而是需要更多的创新和改变，以迎合整个正在高速转变的时代。我们也看到日益年轻化的CEO，他们不再需要有很多的历练与经验累积就能达到成功。
今日，CEO不能只着眼局限自己是某一个国家企业的CEO；而只有放眼成为一名环球CEO才能跟上环球化时代的步伐；转型锐变为环球CEO必须具备两大要素：第一，国际观，国际观非常重要。国际观会使到企业格局变大，才能眺望到更远处；要有国际观，必须要与国际接轨，大量汲取环球资讯新知；敢于踏出第一步与国际接轨才能让自己走得更远。
知识+眼光、敢想+创新、尝试+计划 = 期待成功
而第二个要素是必须拥有一个开放、年轻的胸襟。我们不仅是要有一个开放的胸襟去接受新事物，并且必须要年轻的胆魄去实现、接受新的挑战。
| 知识+眼光 | 环球CEO并不是天生就拥有独到的眼光，它是建立在拥有丰富的专业知识基础上，才会有可能产生精明独到的眼光。 |
|---|---|
| 敢想+创新 | 敢于大胆假设才会延伸出创意。如果不敢打破旧传统的框框，就不会有创新点 子的出现。 |
| 尝试+计划 | 必须有胆量去尝试，再结合良好的全盘计划。才可能期待成功。 |
令你更有自信的营商，更懂得品味生活，成为一个快乐的CEO
无论你是新一代的CEO还是老一辈的CEO，都必须要透过学习与观摩，来追求更大的进步。在这里，我们希望《环球CEO》的出版，可以让你认识在国际间来自不同阶层、年龄、环境的成功CEO，学习他们成功的因素，透过各地的商情介绍让你可以把视野扩大，更多的商情资讯会让你得到更多商机。同时分享各种新颖的经营管理方式与理念，让你同时间可以作为参考、学习的一部分。《环球CEO》将令你更有自信的营商，更懂得品味生活，成为一个快乐的CEO。
《环球CEO》作為一本全新概念的中英双语季刊，在內容及風格上均具備了嶄新的編輯及創作路向。发行于亚太区各国高级商圈，主要读者以企业界傑出人士，高級及領導層管理人員、專業人士為對象。他们主要是介乎25至50歲、中收入至高收入，且受過良好教育的人士。另一方面，他們也熱愛流行時尚及追求高尚?生活質素。× 商业資訊仍然是雜誌的主流。透过环球财富新贵CEO專訪、成功管理人親述實戰經驗，品牌故事及大量市場資訊均是《环球CEO》重點所在。
休閒生活資訊也是全書不可或缺的。我們將網羅他們所喜愛的運動、高級消費飲食\旅遊、生活科技欄目。此外，亦會介紹被訪者在事業、人際關係、自我增值及在生活文化哲學，作出清新但深入的採訪。
